Anyone Can Learn SEO With These 5 Tips
For the Average person, Search Engine Optimization is a complete mystery. As a Dallas SEO it’s my belief that a lot of this is because of all the misinformation written by a lot of SEO companies and individuals. Some do this because they do not know any better while some others do it to justify the ongoing fees they charge their Clients. Search Engine Optimization isn’t brain surgery people. It’s as simple as optimizing your website with a few keywords to tell the search engines what your Website is about. Make it easy for the search eninges to determine what your site is about and show them your site is relevant to the term being searched for and they will reward you with higher rankings.
To set the foundation for your website, you should make sure that your main keywords are used in the web address if it’s possible. When all things are equal, a site with keywords in the address will outrank a website without the keywords in the domain name.
Now that you have that done, the keyword or keyword phrase should be used in the Title of your Website. This helps search engines like Google determine what the subject of your Website is.
Keywords should also be placed in the Title of each article on your Website, or at least, the Title of the page should contain your some keywords. This also helps the search engines come to a conclusion as to what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. Plus, the website should be coded in such a manner as to include the Title of each page in a H1 tag. There should only be one H1 tag per page for the best results. Search engines give a lot of value to the H1 tag and so it’s important in good SEO practices. If you’re using a web design company company, make certain they know how to do this one little thing.
If you have that done, it is important that the words you wish your website to rank higher for show up in the content of the page. For best results, you should use them at least once in the first paragraph and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph is also a good idea, whatever you do, make certain to use them at the first of the article and again at the end.
Lastly, probably the most important thing of SEO actually takes place off your Website. In my opinion, the most important thing in obtaining a higher ranking is backlinks leading back to your Web page. And it’s not enough to just get backlinks, these backward links need to have your keywords as the Anchor text of the links back to your site.
How important are backward links? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored links back to your site leading back to your site, {it is nearly impossible} to to get higher rankings in the search engines for any terms that are the least bit in demand.
